In a category (vodka) marked by quite quite cold, clinical visual language this UK brand wanted to create cut through.

The creative vision imagined a group of young workers who spent their days harvesting and distilling a premium apple vodka, and their nights relaxing together on the farm enjoying each others company.

Over 3 days on a stunning location & a wonderful cast we shot over 60 assets including product specific and lifestyle imagery.

We then followed this up back in the studio creating How-to videos and stills seamlessly blending into the lifestyle world.

Agency: Cubo Drinks
Production: Steel Productions
Styling:
Props - Katy Mills / Lee Flude /
Drinks - Paul Colyn / Tom Woodward
DOP - Ruaraid Achilleos
Post - Nick Howe / Graceful Monkey