• Lipton Ice Tea

  • Outdoor campaign targeting key summer consumption moments.

  • Informal moments with friends with ice cold taste queues.

  • A mix of still and motion assets across the full range of Lipton products executed in multiple market labelling.

  • Agency: 72 and Sunny Amsterdam

    Retouch: and animation: Edge Company B.V.

Three bottles of Lipton ice tea, with the left one peach flavored, the middle one sparkling, and the right one green tea, all with condensation on the bottles.
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